Your Best Salesforce Staffing Agency
Trends & Predictions 2024-2025
Equity
Inclusion
Equality
Salesforce stands out not only for its innovative CRM solutions but also for its unwavering commitment to diversity and inclusion. This commitment, deeply embedded in the Salesforce ecosystem, goes beyond just creating a diverse workforce; it’s about fostering an environment where the concept of Salesforce diversity is celebrated, and inclusivity is a norm.
The global landscape of tech is continually evolving, and Salesforce is leading the way in redefining diversity in the workplace. At Salesforce, DEI (Diversity, Equity, and Inclusion) isn’t a separate agenda—it’s a vital component of the company’s overall strategy. This inclusive mindset is particularly evident in initiatives like the Salesforce Women in Tech groups, which are pivotal in elevating the role of women in tech Salesforce. These groups, such as the one highlighted in London here, not only empower women in the tech field but also enrich the Salesforce community with diverse perspectives and talents.
The global significance of Salesforce diversity and inclusion lies in its ability to set new benchmarks for the industry. By integrating DEI in Salesforce, the company is not just enhancing its workforce; it is also setting a precedent for how global tech companies can leverage diversity as a strength. This journey of embracing diversity and fostering inclusion at Salesforce is more than a corporate responsibility—it’s a reflection of the company’s vision to create a world where technology and diversity go hand in hand.
To provide a comprehensive analysis of the current state and future trends of diversity, equity, and inclusion (DEI) in Salesforce recruitment, a meticulous data collection process was undertaken in October-November 2023. This process involved a thorough review of DEI reports from major Salesforce platforms, offering valuable insights into the ongoing efforts and achievements in this area. Additionally, an in-depth analysis of the job market was conducted, encompassing an examination of job postings and applicant resumes to understand the real-world dynamics of Salesforce recruitment.
To further enrich our understanding and ensure a well-rounded perspective, we sought the professional opinions of experts in the field. This included a certified Salesforce expert with substantial experience in implementing DEI strategies, and an experienced Salesforce recruiter, known for their deep understanding of the recruitment landscape and challenges specific to DEI. These expert insights provided a practical and nuanced view of the situation, augmenting the data gathered from reports and the job market
The primary aim of this extensive data collection and analysis was to identify the current challenges and progress in DEI within Salesforce recruitment. By understanding both the achievements and the areas needing improvement, this study aims to contribute to the ongoing discourse on DEI in the tech industry and offer actionable insights for organizations looking to enhance their DEI strategies.
Salesforce has taken a lead role in championing Diversity, Equity, and Inclusion (DEI). This commitment to Salesforce diversity is not just a part of its corporate identity; it’s an integral aspect of its global strategy and platform development.
In the ever-evolving landscape of global technology and business, Salesforce has taken a lead role in championing Diversity, Equity, and Inclusion (DEI). This commitment to Salesforce diversity is not just a part of its corporate identity; it’s an integral aspect of its global strategy and platform development.
Ⓒ Tony Prophet,
Member Board Of Directors in Dolby Laboratories
This statement from Salesforce’s leadership set the tone for our exploration into the broader industry’s views on DEI, especially in the context of Salesforce recruitment. As we proceed, we’ll uncover how various companies perceive the importance of diversity in hiring Salesforce professionals and the impact of these views on the tech recruitment landscape.
Furthering this commitment are the Salesforce Equality Groups and Salesforce ERGs (Employee Resource Groups), which serve as vibrant communities fostering inclusivity and understanding across the company. These groups celebrated through initiatives like the Salesforce Equality Awards, highlight the company’s efforts in creating a workspace where everyone, regardless of their background, feels valued and heard.
Nowadays I assume that a major part of companies are trying to understand the necessity of DEI in their work structure. As an example when they hire their employees, in the hiring form with questions about gender you can find not only two typical answers. The real case is in one company where we implemented Salesforce CRM; in the Gender field, there are options for Male, Female, and Unicorn.
ⒸDorian Sabitov,
This anecdote reflects the innovative approach Salesforce encourages, challenging the norms and promoting a more inclusive environment.
In alignment with the principles outlined by the U.S. Equal Employment Opportunity Commission (EEOC), Salesforce’s strategies and policies are designed to eliminate discrimination and promote equality in the workplace. As stated on the EEOC website, these principles are essential for any organization committed to DEI, a stance that Salesforce passionately upholds.
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The pursuit of diversity, equity, and inclusion (DEI) at Salesforce is more than just a commitment – it’s a measurable transformation. An analysis of the diversity statistics within Salesforce’s global workforce reveals a significant shift towards inclusivity and representation.
In the last nine years, Salesforce has seen a consistent increase in the representation of women in its workforce, with an average annual growth rate of 3%. This steady progress reflects Salesforce’s commitment to women in tech and women in Salesforce, highlighting the company’s efforts in breaking industry stereotypes. In contrast, the representation of male workers has seen a slight decline, averaging -2% annually, suggesting a rebalancing in workforce demographics.
The story of inclusivity at Salesforce is further evident in the growth of underrepresented minorities. The company has witnessed a remarkable 9% annual increase in such employees, showcasing its dedication to DEI in Salesforce. Particularly noteworthy is the 16% yearly growth in the representation of black workers and an 8% increase in Hispanic workers, indicating a significant stride towards racial equality. Additionally, the Asian workforce at Salesforce has seen a modest 2% annual increase.
These statistics not only demonstrate Salesforce’s commitment to Salesforce diversity and inclusion but also reflect a broader industry challenge.
Mason Frank International, a niche IT recruitment firm, specializes in Salesforce. Their insights into the tech industry provide a perspective on the gender disparities that persist.
The problem is that technology has been male-dominated for a long time, with a 75% male workforce, according to data from the NCWIT. With precious little change in the female-to-male ratio in the past 10 years, that gap is not being reduced fast enough.
ⒸMark Hill
Hill draws attention to the longstanding gender imbalance in the tech sector, emphasizing the need for more rapid change and inclusivity.
Salesforce’s journey in Salesforce DEI is a beacon of hope and a model for the industry. The company’s success in increasing diversity, particularly through initiatives like the Salesforce Women’s Network, sets a standard for other tech companies to follow. It’s a testament to the fact that embracing diversity is not just a moral imperative but a business imperative that drives innovation and growth.
As Salesforce strides into 2024, its workforce diversity is projected to mirror the company’s deep-rooted commitment to diversity, equity, and inclusion (DEI). The forecast for 2024 paints a picture of a workplace that is increasingly representative of Salesforce diversity and inclusive ideals.
The anticipated composition of Salesforce’s workforce in 2024 reveals a significant increase in gender diversity. Female representation is expected to climb to 37.62%, highlighting the success of initiatives aimed at empowering women in tech Salesforce and within the broader Salesforce women’s network. This shift not only demonstrates the company’s commitment to Salesforce women in business but also marks a pivotal step in achieving gender parity in the tech industry.
In terms of ethnic diversity, Salesforce is set to make remarkable strides. The proportion of underrepresented minority workers is predicted to reach 15.82%, with black employees constituting 6.04% and Hispanic workers 6.16% of the workforce. Asian employees are also expected to form a substantial 27.37% of the Salesforce team.
We have some of the software industry’s smartest and most collaborative colleagues—people who represent cultures, backgrounds, and interests of all types. This diversity makes Conga a more inclusive, innovative, and interesting place to work.
ⒸDayna Perry,
These statistics for 2024 are not just numbers; they represent Salesforce’s proactive approach to fostering a diverse and inclusive environment. The company’s efforts to integrate DEI in Salesforce are evident in these projections, showcasing a commitment to building a workforce that reflects the diverse world in which it operates.
Looking further ahead to 2025, Salesforce’s dedication to Salesforce diversity and inclusion continues to shape its workforce demographics. The projections for 2025 suggest a continuation and amplification of the company’s DEI efforts, pointing to a more diverse and inclusive future.
The percentage of female workers at Salesforce is expected to increase to 38.88% in 2025, reinforcing the company’s ongoing commitment to women in Salesforce and its impact on the broader landscape of women in tech Salesforce. This anticipated growth signifies not just an achievement in gender diversity but also a broader cultural shift within the tech industry.
The 2025 forecast also indicates a progressive increase in the representation of underrepresented minorities, expected to reach 17.26%. Specifically, black employees are projected to make up 7.02% of the workforce, while Hispanic workers are predicted to account for 6.65%, and Asian employees 27.86%. These figures underscore Salesforce’s commitment to creating a workforce that is reflective of a diverse global society.
A diverse executive team is about reflecting the type of culture we are striving to build — one that is inclusive and reflects our people and our clients. It is both a privilege and responsibility to build an inclusive executive team.
ⒸDan Helfrich,
Salesforce’s journey towards an inclusive 2025 is a testament to its belief in the power of a diverse workforce. The company’s dedication to Salesforce DEI is not just about meeting targets; it’s about shaping a workplace culture where diversity is celebrated, and every individual has the opportunity to thrive.
Salesforce’s commitment to diversity, equity, and inclusion (DEI) extends beyond its workforce composition to encompass a range of equality initiatives and recognition programs. The company’s pursuit of Salesforce diversity and Salesforce DEI is notably exemplified through the Salesforce Equality Awards. These awards are not just accolades; they are a testament to the company’s dedication to fostering an inclusive culture and recognizing individuals and groups who contribute significantly to this cause.
On average, Salesforce presents approximately 2.6 DEI awards annually, with a remarkable year-to-year growth rate of 21%. This increase reflects the expanding scope and impact of Salesforce’s equality initiatives worldwide. Notably, about 12.43% of these awards over the last nine years have been dedicated to recognizing the achievements of women in Salesforce and women in tech Salesforce, highlighting the company’s efforts to empower female talent in the tech sector.
An interesting correlation emerges when examining Salesforce’s award trends alongside its business performance. In 2020, the year Salesforce received the highest number of DEI awards, the company also experienced its most substantial revenue growth. This correlation underscores the business value of diversity and inclusivity, suggesting that these principles are not just ethical imperatives but also key drivers of corporate success.
The most inspiring thing about the Salesforce Talent Alliance is connecting with candidates who we might not have otherwise been introduced to and being able to diversify our team. They’re passionate about learning Salesforce and excited to collaborate with the team. They bring in new ideas and perspectives, and their positive energy is infectious.
ⒸCate Robbie,
Cate Robbie highlights the importance of initiatives like the Salesforce Talent Alliance in broadening the talent pool. By tapping into diverse talent sources, NuAge Experts not only enriches its team but also ensures they remain at the cutting edge of Salesforce implementations.
Through its equality initiatives and the Salesforce Equality Awards, Salesforce not only champions inclusivity but also sets a benchmark for diversity in the workplace Salesforce. These efforts are a crucial part of the company’s global strategy, demonstrating how a commitment to DEI can lead to both societal and business advancements.
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In the United States, the heartland of Salesforce’s innovation, the company’s Equality Groups are making significant strides in advancing Salesforce diversity, equity, and inclusion (DEI). These groups play a crucial role in not only advocating for diversity but also in actualizing it within the Salesforce ecosystem.
The demographic data of Salesforce candidates seeking new opportunities in 2023 paints an insightful picture. In the USA, diversity insights reveal that 1.94% of these candidates are black, indicating progress yet also the need for continued focus on uplifting black employees at Salesforce. Hispanic candidates make up 0.74% of the pool, while Asian candidates account for 1.13%. Notably, 0.08% of candidates identify as LGBTQ+ or non-binary, reflecting Salesforce’s inclusive approach towards the Salesforce LGBTQ community.
A key element of diversity, equity, and inclusion is finding ways to not only hire more diverse workers but also elevate them within their organization. Leveraging the company’s focus on affinity groups, targeted hiring, and other practices have been key factors in the success of its diversity initiatives.
ⒸShameka Young,
This quote highlights the critical role of initiatives like the Salesforce Women’s Network and other affinity groups in not just recruiting but also empowering diverse talents.
In the USA, Salesforce Equality Groups are not merely groups; they are catalysts of change, driving forward the principles of Salesforce DEI. They exemplify how targeted efforts and a commitment to inclusivity can create ripple effects throughout the organization, fostering a workplace that is as diverse as the community it serves.
In the United Kingdom, Salesforce’s commitment to diversity, equity, and inclusion (DEI) is exemplified through its dynamic approach towards workforce diversity. The Salesforce Equality Groups in the UK are not just about advocacy; they are instrumental in bringing about tangible changes in the tech industry.
The demographic makeup of Salesforce candidates in the UK seeking new opportunities in 2023 provides a window into these efforts. In terms of racial diversity, 1.67% of the candidates are black, illustrating ongoing initiatives to enhance racial inclusivity. Hispanic candidates account for 0.53%, while Asian candidates represent 2.29% of the Salesforce job-seeking pool. Furthermore, 0.11% of candidates identify as LGBTQ+ or non-binary, reflecting Salesforce’s commitment to the Salesforce LGBTQ community.
Diversity is a fact, but inclusion is a choice we make every day. As leaders, we have to put out the message that we embrace and not just tolerate diversity.
ⒸNellie Borrero,
This sentiment is mirrored in the actions and policies of Salesforce in the UK, where diversity is not just acknowledged but actively embraced and nurtured.
Usually, half of our clients have specific expectations in terms of candidates’ location either because of cost efficiency (which depends on the cost of living in specific regions) or legal requirements (like working with EU states only). As part of our Recruiting-as-a-Service cooperation model, we also had to close vacancies in such complex for recruiting regions as Japan or Barbados. Usually, the trick here is to go out of LinkedIn and start searching on local career websites or come up with creative ways to find such candidates.
ⒸZoryna Yushko,
Her experience highlights the nuances of recruiting in diverse regions and the creative strategies required to meet these challenges, a practice that Salesforce in the UK actively engages in.
In the UK, Salesforce’s efforts in championing Salesforce diversity and inclusion go beyond mere statistics. They represent a conscious choice to create an environment where diverse talents and perspectives are not only welcomed but are seen as integral to the fabric of the organization.
In Ukraine, Salesforce is making notable strides in promoting diversity, particularly in the realm of technology. The country’s Salesforce community, though still growing, is beginning to shine a spotlight on the importance of inclusion and gender diversity in the tech sector.
A significant statistic that stands out in Ukraine is the 14.29% representation of female Salesforce applicants. This figure is a testament to the growing interest and involvement of women in the Salesforce ecosystem in Ukraine, indicating a shift towards greater gender diversity in the tech industry.
Ukraine is only on its path to recognizing the individuality of each Salesforce professional and currently there are some events empowering Salesforce females, like Salesforce Women in Tech Group in Lviv specifically. In other countries, such as the USA for example, there are communities that are identified as gender specific, like Supermums.
Also on the Trailhead platform you can find Trailhead badges on this topic, Inclusive Design,
Equity and Inclusion Guidelines for Data Visualization, etc.
ⒸDorian Sabitov,
The Salesforce Women in Tech Group in Lviv, Ukraine, as featured here, is a prime example of these efforts. This group not only provides a platform for women in Salesforce and women in tech Salesforce to connect and grow but also plays a crucial role in fostering a community where diversity and inclusion are celebrated. Additionally, community events like the Women in Tech Community Meet-ups in Lviv serve as a hub for networking, learning, and empowerment.
In Ukraine, the focus on Salesforce women in tech is more than just about increasing numbers; it’s about creating an environment where women can thrive and contribute significantly to the technological advancements in the Salesforce ecosystem. The growing presence and influence of Salesforce in Ukraine, backed by encouraging Salesforce statistics, mark the beginning of a new era in tech diversity in the region.
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As we peer into the near future of 2024, the landscape of Salesforce diversity in the USA is expected to undergo notable changes. The predictions paint an optimistic picture of an increasingly diverse and inclusive workforce within the Salesforce ecosystem.
The rapid evolution of the business landscape has necessitated a robust and dynamic CRM platform, and Salesforce, undeniably, continues to dominate this sphere. The multifaceted nature of Salesforce has led to a broad spectrum of certifications, each catering to specific roles and functionalities within the platform. Given the nuanced requirements of businesses and the corresponding roles within the Salesforce ecosystem, it becomes imperative to understand the popularity and demand for these certifications across different regions in 2023.
In 2024, DEI groups in Salesforce will continue to grow. The forecasted increase in black candidates to 2.25% reflects Salesforce’s commitment to uplifting black employees at Salesforce and enhancing racial diversity in its workforce.
Hispanic candidates are predicted to make up 0.80% of the job-seeking pool, while Asian candidates are expected to constitute 1.15%. Additionally, 0.09% of candidates are anticipated to be from the LGBTQ+ or non-binary community, underscoring Salesforce’s inclusive approach towards the Salesforce LGBTQ community.
These statistics for 2024 underscore Salesforce’s dedication to fostering a workplace that is not only diverse but also reflective of the diverse society in which it operates, aligning with the principles of Salesforce DEI.
Looking further ahead to 2025, the trajectory of Salesforce diversity and inclusion within the USA continues on an upward path. The predictions for this year suggest a deepening commitment to creating a workforce that is as varied as it is skilled.
The representation of black candidates is expected to experience a notable jump to 2.62%, reflecting ongoing efforts to bolster racial diversity and inclusion.
Hispanic and Asian candidates are forecasted to account for 0.86% and 1.17% of the Salesforce job-seeking population, respectively. The consistent presence of LGBTQ+ or non-binary candidates at 0.09% continues to highlight Salesforce’s inclusive recruitment policies.
These projections for 2025 illustrate Salesforce’s progressive approach towards integrating DEI in Salesforce, ensuring that its recruitment practices not only meet the current diversity standards but also set new benchmarks for the future.
As we approach 2024, the landscape of Salesforce diversity in the UK is poised to reflect significant strides in the realm of diversity, equity, and inclusion (DEI). The predictions for this year reveal a compelling narrative of a workforce evolving to become more inclusive and representative.
In terms of racial diversity, black candidates are predicted to make up 1.94% of the pool, demonstrating Salesforce’s commitment to enhancing racial inclusivity in its workforce.
Hispanic candidates are forecasted to represent 0.57%, while Asian candidates are likely to constitute 2.33% of the Salesforce candidates in the UK. Additionally, the LGBTQ+ or non-binary community is expected to account for 0.12% of the job-seeking candidates. This sentiment perfectly encapsulates the value of Salesforce’s DEI efforts in the UK for the year 2024.
It is our conviction that a diverse, equitable, and inclusive environment makes for a more resilient, agile, and successful company.
ⒸShobha Meera,
Looking ahead to 2025, the trajectory of Salesforce diversity and inclusion in the UK indicates continued progress and deeper integration of DEI principles. The predictions for this year suggest a workforce that is increasingly reflective of the diverse society it serves.
As for racial diversity, black candidates are forecasted to increase to 2.26% of the Salesforce candidate pool. Hispanic and Asian candidates are anticipated to account for 0.62% and 2.37%, respectively, highlighting Salesforce’s efforts to create a more ethnically diverse workplace.
The presence of LGBTQ+ or non-binary candidates is expected to see a marginal increase to 0.13%, reinforcing Salesforce’s commitment to an inclusive recruitment approach.
These predictions for 2025 underscore Salesforce’s dedication to building a workforce in the UK that is not only diverse but also embodies the principles of Salesforce DEI. It showcases the company’s ongoing efforts to create a workplace where every individual, irrespective of their background, has the opportunity to thrive.
As Salesforce continues to pioneer in the field of diversity, equity, and inclusion (DEI), it faces a complex landscape of challenges and opportunities on a global scale. While strides have been made in areas like Salesforce diversity and Salesforce equality, the journey toward true inclusivity is nuanced and ongoing.
One of the primary challenges lies in achieving diversity and inclusion in regions with different cultural contexts and societal norms. The variance in diversity dynamics across different countries requires Salesforce to adopt a tailored approach to DEI in Salesforce, ensuring that its strategies are culturally sensitive and locally relevant.
Another significant challenge is in the realm of recruitment. As Zoryna, a professional Salesforce recruiter, points out:
To be honest, we see that the majority of companies don’t have a specific preference towards the candidate’s gender, but indeed we had several cases when the client specifically asked to hire a female candidate to make their current team more balanced in terms of gender equality. The challenge for recruiters here is that often such positions are one of those, which are hard to close, no matter the gender, because of too specific requirements. There are no boundaries at closing Junior-Middle Developer or Administrator positions, as the women talent pool here is vast. Regarding Senior roles, finding a female candidate is quite easy, but we still see the trend of lacking such specialists for DevOps positions.
ⒸZoryna Yushko,
These recruitment challenges highlight the need for a more strategic approach to building Salesforce talent pipelines, particularly in specialized roles where diversity is lacking. Salesforce’s commitment to equality Salesforce and the promotion of Salesforce ERGs and Salesforce Equality Groups play a crucial role in this context, providing support and advocacy for underrepresented groups.
Despite these, Salesforce has significant opportunities to enhance its DEI efforts. By continuing to invest in Salesforce Equality Awards and recognition programs, the company can incentivize and celebrate DEI achievements. Furthermore, leveraging global insights and data can help Salesforce tailor its DEI strategies to meet the specific needs of different regions, fostering a truly inclusive and diverse global workforce.
Dreamforce noted the significant impact of diversity, equity, and inclusion (DEI) in forming inclusive workplaces and communities. Various sessions and talks focused on promoting DEI, showcasing businesses’ key role in creating a fair and diverse workforce. Attendees left with a better understanding of the benefits of supporting DEI in their organizations.
ⒸDorian Sabitov,
SFAPPS.INFO
LEAD AUTHOR AND CERTIFIED SALESFORCE DEVELOPER
In conclusion, Salesforce’s journey toward DEI is marked by both challenges and opportunities. Navigating this terrain requires a commitment to continuous learning, adaptation, and an unwavering dedication to the principles of diversity in the workplace Salesforce. It’s a journey that not only transforms the company internally but also sets a precedent for the global tech industry.
As we conclude our examination of Salesforce’s commitment to diversity, equity, and inclusion (DEI), it’s clear that the company is not only acknowledging diversity but actively embracing and integrating it into its core operations. The journey, marked by initiatives such as Salesforce Equality Groups and the celebrated Salesforce Equality Awards, is a reflection of a deeper, company-wide commitment to inclusivity.
Key statistics underscore this commitment: the projected rise in LGBTQ+ Salesforce candidates to 0.09% in the USA and 0.13% in the UK by 2025, and the anticipated increase in black Salesforce candidates to 2.62% in the USA and 2.26% in the UK, represent significant steps towards gender and racial equality in the workplace.
Looking forward, Salesforce’s journey towards a more inclusive workforce is ongoing. The company is set to continue its transformative efforts, focusing on not just recruiting a diverse workforce but also nurturing an environment where diversity is celebrated and leveraged for innovation and growth.
Companies can do more than just make money; they can serve others. The business of business is improving the state of the world.
ⒸMarc Benioff,
In summary, Salesforce’s DEI initiatives are not just part of its corporate narrative; they are essential elements of its global strategy. These efforts highlight Salesforce’s role as a leader in the tech industry, championing a future where diversity and inclusion are integral to business success. Salesforce’s dedication to these principles paves the way for a more equitable and inclusive future, setting a benchmark for others in the industry to aspire to.
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